Technology: Virtual Reality and the Automotive Industry

Technology has taken each and every industry by storm. Virtual reality (VR) is an upcoming technology that is being received with open arms by all the industries, all over the world. The automotive industry that is always ready to take on any technical advancement, has not hesitated to embrace this technology.

One can read not only about the engines of cars on but can get an insight into upcoming technological changes too.

Here is how we anticipate VR to influence the automotive industry and the engines of the vehicles in particular:

Inside View

The VR technology can show the customers how the engine works at different speeds and torque, etc. the engine performance is one of the most important criteria that decides the success of a vehicle. When technology can show the customer how the engine works at ease or strains on different terrains, it can help him decide better.

Also, this is a great boon for the designing and technical team while the car is being manufactured. They get a chance to see how the engine works and test the performance on VR trails. This enables them to make alterations at ease, without much expenditure.


The engine performs differently on different terrains. When the road is smooth and empty, the engine does not strain or make much noise. This is generally the type of test drives a customer gets and is hence impressed, only to be disappointed later when the engine strains on difficult terrains.

With VR, the customer can test drive the vehicle on bumps, steep slopes, rough terrains, potholes, etc. This will not only give him an idea and a close to the real feel of the vehicle in different conditions but also save a lot of money caused due to wear and tear, for the manufacturer.

VR technology is here to stay and take this industry by storm. Right from the way the vehicles are designed to the way they are sold will be influenced and helped along by this technology.